69d87574dcbf2f0997628ca4Assessment and Certification of Sustainable Cities
The assessment and certification of sustainable cities is carried out through systems such as LEED for Cities (>140 certified cities), BREEA...
Marketing and Sales
Marketing strategies, market positioning, client communication and commercial aspects of sustainable construction.
69d87574dcbf2f0997628ca4
69d87574dcbf2f0997628ca4Urban Sustainability in Copenhagen
Urban sustainability in Copenhagen has made it a global reference: 49% of trips by bicycle, 98% renewable district heating, carbon neutral t...
69d87574dcbf2f0997628ca7Beneficios y desafíos de la microhidroeléctrica en proyectos residenciales
Micro-hydropower in residential projects generates between 5,000 and 50,000 kWh/year with turbines of 1-100 kW, achieves capacity factors of...
69d87574dcbf2f0997628ca2Retorno de inversión. Analizando los costos y beneficios de la energía solar en edificaciones
The levelised cost of solar photovoltaic energy (LCOE) fell by 89% between 2010 and 2023, from 0.381 USD/kWh to 0.044 USD/kWh (IRENA, 2024)....
69d87574dcbf2f0997628ca9Introducción al marketing verde: ¿Qué productos se venden en el marketing sostenible?
Green marketing in construction encompasses products ranging from low environmental impact materials to energy certifications and retrofit s...
69d87574dcbf2f0997628ca9Marketing en la construcción sostenible: Ahorro energético y de recursos
Energy savings constitute the most effective sales argument in the marketing of sustainable buildings: a dwelling rated A consumes up to 90%...
69d87574dcbf2f0997628ca9Marketing en la construcción sostenible: Criterios sostenibles
Sustainability criteria in construction encompass environmental indicators (carbon footprint, embodied energy), social indicators (comfort,...
69d87574dcbf2f0997628ca4Marketing en la construcción sostenible: Certificaciones verdes
Green building certifications (LEED, BREEAM, Passivhaus, VERDE) function as marketing instruments with quantifiable impact: they generate sa...
69d87574dcbf2f0997628ca9Marketing en la construcción sostenible: Conociendo al público comprador
The sustainable housing buyer in Spain presents a differentiated profile: average age of 35-45 years, household income above 45,000 EUR/year...
69d87574dcbf2f0997628ca9Marketing sostenible. Beneficio verde
The quantifiable green benefit of sustainable marketing in construction translates into price premiums of 5-16%, marketing period reductions...
69d87574dcbf2f0997628ca9Promotores, constructores y arquitectos en el marketing verde
Developers, builders, and architects play differentiated roles in the green marketing value chain: the developer defines the positioning str...
69d87574dcbf2f0997628ca9Marketing en la construcción sostenible: Otros usos de edificios sostenibles
Sustainable buildings extend beyond the residential segment: green offices, educational centres, hospitals, hotels, and sports facilities al...